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865 797 386","ChIJHWj9GPMndTERZ0x61t5jXr0",{},"moderate","#C99B4A",4.3,24,{"average_rating":115,"distribution":118,"items":120,"total_count":116},{"1":24,"2":24,"3":25,"4":25,"5":119},3,[121,128,135,140,146,152,157,161],{"author":122,"photos":123,"profile_image":124,"profile_url":9,"rating":125,"source":50,"text":126,"time":127},"Jacques Luong",[],"https://lh3.googleusercontent.com/a-/ALV-UjW5oeOdxURiFP763CXdvGDB136s172mK0woqWMEgPdMZYsIm6Q=s120-c-rp-mo-ba12-br100",5,"Beard Papa’s Estella Place – A Reliable Cream Puff Stop in Thủ Đức\n\nLocation:\nLô L2-24, Tầng 2, TTTM Estella Place\n88 Song Hành, Thủ Đức, Thành phố Hồ Chí Minh, Vietnam\n\nOverall Impression\n\nBeard Papa’s at Estella Place delivers exactly what the brand is known for: freshly filled Japanese cream puffs, consistent quality, and a clean, cheerful storefront. Located on the second floor of Estella Place Mall, this outlet is easy to spot thanks to its bright yellow branding and open counter-style setup.\n\n⸻\n\nStore Ambience & Cleanliness\n\nThe stall is well-lit, organized, and visibly clean, which is important for a dessert brand that emphasizes freshness. The open kitchen concept allows customers to see staff preparing and filling the cream puffs, reinforcing trust and transparency.\n\nFrom the photos:\n•\tStaff wear full food-prep attire (caps, masks, gloves).\n•\tDisplay cases are tidy, with pastries neatly arranged on trays.\n•\tSeasonal decorations (like Christmas ornaments and signage) add warmth without clutter.\n\nThe space feels efficient rather than cramped, suitable for quick takeaways or short waits.\n\n⸻\n\nProduct Selection\n\nBeard Papa’s Estella offers a focused but well-curated menu, centered around cream puffs with different shells and fillings.\n\nShell Options (Observed):\n•\tOriginal choux pastry\n•\tEclair-style\n•\tCookie crust\n•\tChocolate-coated variations\n•\tLong choux sticks (a less common but welcome option)\n\nCream Fillings:\n•\tClassic vanilla custard (their signature)\n•\tSeasonal flavors (such as tiramisu, seen on the menu boards)\n•\tChocolate-based creams\n\nOne of Beard Papa’s strengths is that cream is filled only after ordering, which keeps the shell crisp and the filling fresh. This outlet follows that standard well.\n\n⸻\n\nTaste & Quality\n•\tShells: Light, airy inside with a gentle crisp on the outside. Cookie shells are slightly crunchy and add texture without being overly sweet.\n•\tCream: Smooth, rich, and balanced. The vanilla custard is fragrant and not overly sugary, making it easy to enjoy even a full piece without feeling heavy.\n•\tChocolate variations: Slightly richer and more indulgent, suitable for those who prefer deeper flavors.\n\nOverall, the quality matches international Beard Papa’s standards—no noticeable drop compared to outlets in central districts.\n\n⸻\n\nPricing\n\nPrices are in line with mall-based dessert brands in Ho Chi Minh City:\n•\tNot cheap, but reasonable for imported-brand quality\n•\tOccasional seasonal promotions or combo boxes are available, which offer better value\n\nFor what you get—fresh preparation, premium ingredients, and consistency—the pricing feels justified.\n\n⸻\n\nService Experience\n\nService is efficient and polite, even during busy mall hours. Orders are taken clearly, waiting times are reasonable, and staff handle pastries carefully when packing.\n\nThe team appears well-trained, which is important for a brand where execution consistency matters.\n\n⸻\n\nWho This Place Is Best For\n•\tShoppers looking for a quick dessert break\n•\tFamilies and couples visiting Estella Place\n•\tFans of Japanese-style pastries\n•\tPeople who prefer not-too-sweet desserts\n\nIt’s less of a “sit-down café” and more of a grab-and-go dessert spot, which suits its mall location well.\n\n⸻\n\nFinal Verdict\n\nBeard Papa’s Estella Place is a dependable choice if you’re craving a well-made cream puff in Thủ Đức. It doesn’t try to reinvent the brand—but it doesn’t need to. 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